Walsh, Vivien; Roy, Robin and Bruce, Margaret
(1988).
| DOI (Digital Object Identifier) Link: | https://doi.org/10.1080/0267257X.1988.9964069 |
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| Google Scholar: | Look up in Google Scholar |
Abstract
This paper is concerned with the role of design in the competitiveness of manufacturing companies and reports on design management in commercially successful firms. The findings are based on a survey of design policies and practices in over one hundred British and foreign firms, ranging from furniture to electronics. The paper shows that while in theory design plays a key role in competition, influencing both 'price' and 'non-price' factors, in practice managers do noy give design a high priority in company strategy and product development. The commercially most successful firms were those that not only invested resources in design and managed it effectively, but had other strengths, for example in marketing and manufacturing.
| Item Type: | Article | ||||||
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| Copyright Holders: | 1988 Westburn Publishers | ||||||
| ISSN: | 1472-1376 | ||||||
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| Academic Unit/School: | Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation Faculty of Science, Technology, Engineering and Mathematics (STEM) |
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| Interdisciplinary Research Centre: | Innovation, Knowledge & Development research centre (IKD) Design and Innovation |
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| Item ID: | 29249 | ||||||
| Depositing User: | Robin Roy | ||||||
| Date Deposited: | 15 Aug 2011 08:16 | ||||||
| Last Modified: | 22 Mar 2017 13:32 | ||||||
| URI: | http://oro.open.ac.uk/id/eprint/29249 | ||||||
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