Winning by Design: Technology, Product Design and International Competitiveness

Walsh, Vivien; Roy, Robin; Bruce, Margaret and Potter, Stephen (1992). Winning by Design: Technology, Product Design and International Competitiveness. Oxford, UK: Blackwell Publishers.

URL: http://bookshop.blackwell.co.uk/jsp/id/Winning_by_...

Abstract

The crucial role of design in international competition is only now becoming fully appreciated. Based on a wide range of research in over a hundred leading companies world-wide 'Winning by Design' describes and analyses how good product design contributes to profitability.

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About

• Item ORO ID
• 29248
• Item Type
• Book
• ISBN
• 0-631-16437-5, 978-0-631-16437-1
• Project Funding Details

• Funded Project Name	Project ID	Funding Body
  Not Set	Not Set	ESRC (Economic and Social Research Council)
  Not Set	Not Set	SERC

• Academic Unit or School
• Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation
  Faculty of Science, Technology, Engineering and Mathematics (STEM)
• Research Group
• Innovation, Knowledge & Development research centre (IKD)
  Design and Innovation
• Copyright Holders
• © 1992 Design Innovation Group
• Depositing User
• Robin Roy