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Winning by Design: Technology, Product Design and International Competitiveness

Walsh, Vivien; Roy, Robin; Bruce, Margaret and Potter, Stephen (1992). Winning by Design: Technology, Product Design and International Competitiveness. Oxford, UK: Blackwell Publishers.

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The crucial role of design in international competition is only now becoming fully appreciated. Based on a wide range of research in over a hundred leading companies world-wide 'Winning by Design' describes and analyses how good product design contributes to profitability.

Item Type: Authored Book
Copyright Holders: 1992 Design Innovation Group
ISBN: 0-631-16437-5, 978-0-631-16437-1
Project Funding Details:
Funded Project NameProject IDFunding Body
Not SetNot SetESRC (Economic and Social Research Council)
Not SetNot SetSERC
Academic Unit/Department: Mathematics, Computing and Technology
Mathematics, Computing and Technology > Engineering & Innovation
Interdisciplinary Research Centre: Innovation, Knowledge & Development research centre (IKD)
Item ID: 29248
Depositing User: Robin Roy
Date Deposited: 15 Aug 2011 08:34
Last Modified: 19 Mar 2014 15:36
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