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Walsh, Vivien; Roy, Robin; Bruce, Margaret and Potter, Stephen (1992). Winning by Design: Technology, Product Design and International Competitiveness. Oxford, UK: Blackwell Publishers.
URL: http://bookshop.blackwell.co.uk/jsp/id/Winning_by_...
Abstract
The crucial role of design in international competition is only now becoming fully appreciated. Based on a wide range of research in over a hundred leading companies world-wide 'Winning by Design' describes and analyses how good product design contributes to profitability.
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About
- Item ORO ID
- 29248
- Item Type
- Book
- ISBN
- 0-631-16437-5, 978-0-631-16437-1
- Project Funding Details
-
Funded Project Name Project ID Funding Body Not Set Not Set ESRC (Economic and Social Research Council) Not Set Not Set SERC - Academic Unit or School
-
Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation
Faculty of Science, Technology, Engineering and Mathematics (STEM) - Research Group
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Innovation, Knowledge & Development research centre (IKD)
Design and Innovation - Copyright Holders
- © 1992 Design Innovation Group
- Depositing User
- Robin Roy