Walsh, Vivien; Roy, Robin; Bruce, Margaret and Potter, Stephen (1992). Winning by Design: Technology, Product Design and International Competitiveness. Oxford, UK: Blackwell Publishers.
| URL: | http://bookshop.blackwell.co.uk/jsp/id/Winning_by_... |
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Abstract
The crucial role of design in international competition is only now becoming fully appreciated. Based on a wide range of research in over a hundred leading companies world-wide 'Winning by Design' describes and analyses how good product design contributes to profitability.
| Item Type: | Authored Book | ||||||
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| Copyright Holders: | 1992 Design Innovation Group | ||||||
| ISBN: | 0-631-16437-5, 978-0-631-16437-1 | ||||||
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| Academic Unit/Department: | Mathematics, Computing and Technology > Engineering & Innovation | ||||||
| Interdisciplinary Research Centre: | Innovation, Knowledge & Development research centre (IKD) | ||||||
| Item ID: | 29248 | ||||||
| Depositing User: | Robin Roy | ||||||
| Date Deposited: | 15 Aug 2011 08:34 | ||||||
| Last Modified: | 15 Aug 2011 08:34 | ||||||
| URI: | http://oro.open.ac.uk/id/eprint/29248 |
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