Walsh, Vivien; Roy, Robin; Bruce, Margaret and Potter, Stephen (1992). Winning by Design: Technology, Product Design and International Competitiveness. Oxford, UK: Blackwell Publishers.
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The crucial role of design in international competition is only now becoming fully appreciated. Based on a wide range of research in over a hundred leading companies world-wide 'Winning by Design' describes and analyses how good product design contributes to profitability.
|Item Type:||Authored Book|
|Copyright Holders:||1992 Design Innovation Group|
|External Project Funding Details:||
|Academic Unit/Department:||Mathematics, Computing and Technology > Engineering & Innovation|
|Interdisciplinary Research Centre:||Innovation, Knowledge & Development research centre (IKD)|
|Depositing User:||Robin Roy|
|Date Deposited:||15 Aug 2011 08:34|
|Last Modified:||15 Aug 2011 08:34|
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