The Open UniversitySkip to content

Perspectives on design and innovation

Walsh, Vivien; Roy, Robin; Bruce, Margaret and Potter, Stephen (1993). Perspectives on design and innovation. Creativity and Innovation Management, 2(2) pp. 78–86.

DOI (Digital Object Identifier) Link:
Google Scholar: Look up in Google Scholar


A series of studies of top European and other firms has revealed patterns of design management associated with commercial success. Firms that invest resources and professional expertise in product and industrial design in traditional and new industries have been more commercially successful than firms that pay less attention to these aspects of design.

As an industry matures there is a shift in emphasis from design associated with technological innovation, to designs supporting technical improvements, and then to supporting user needs, fashion and product variants. These issues are illustrated through the history of the evolution of the bicycle.

Item Type: Journal Item
Copyright Holders: 1993 Blackwell Publishers Ltd
ISSN: 0963-1690
Project Funding Details:
Funded Project NameProject IDFunding Body
Not SetNot SetESRC (Economic and Social Research Council)
Not SetNot SetSERC
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Design and Innovation
Item ID: 29245
Depositing User: Robin Roy
Date Deposited: 15 Aug 2011 08:51
Last Modified: 01 May 2019 13:19
Share this page:


Altmetrics from Altmetric

Citations from Dimensions

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU