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The commercial impacts of investment in design

Roy, Robin and Potter, Stephen (1993). The commercial impacts of investment in design. Design Studies, 14(2) pp. 171–193.

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A survey of 221 small and medium-sized UK manufacturers which received a government subsidy to employ a professional design consultant to help develop new or improved products or graphics showed that 60% of all projects and 90% of the implemented ones were commercially successful. Other benefits included firms' gaining design management skills and some impact on the UK's trade balance. However, there is still a long way to go before industry makes full use of Britain's design expertise.

Item Type: Journal Item
Copyright Holders: 1993 Elsevier Ltd.
ISSN: 0142-694X
Keywords: design; product development; government; investment; small firms
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Design and Innovation
Item ID: 29243
Depositing User: Robin Roy
Date Deposited: 15 Aug 2011 08:58
Last Modified: 22 Jun 2020 02:33
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