The commercial impacts of investment in design

Roy, Robin and Potter, Stephen (1993). The commercial impacts of investment in design. Design Studies, 14(2) pp. 171–193.

DOI: https://doi.org/10.1016/0142-694X(93)80046-F

Abstract

A survey of 221 small and medium-sized UK manufacturers which received a government subsidy to employ a professional design consultant to help develop new or improved products or graphics showed that 60% of all projects and 90% of the implemented ones were commercially successful. Other benefits included firms' gaining design management skills and some impact on the UK's trade balance. However, there is still a long way to go before industry makes full use of Britain's design expertise.

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