Can the benefits of good design be quantified?
Design Management Journal, 5(2) pp. 9–17.
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The Design Innovation Group (DIG) has for many years been attempting to provide systematic, quantitative information on the advantages and the risks for business of investing resources in improving design and its effective management. The DIG is a British multidisciplinary research group based in the Design department at the Open University and the School of Management at the University of Manchester Institute of Science and Technology.
In this article I will outline the different methodological approaches used in some of the studies undertaken by the DIG and others over the past decade, plus a few results of those studies. I will note the deficiencies of the different approaches before looking forward to what still needs to be done to improve the quantification of design management results.
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