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Sharing and reusing rich media: lessons from The Open University

Lane, Andrew and Law, Andrew (2011). Sharing and reusing rich media: lessons from The Open University. In: OCWC Global Conference,, 04-06 May 2011, Boston, Massachusetts.

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OpenCourseWare and Open Educational Resources comprise many types of assets including rich media. However dynamic rich media offer different opportunities and challenges for learners, teachers and higher education institutions alike than do more static items such as text. The Open University in the UK has been extensively developing and using rich media in its distance teaching programmes since it was established in 1969, often in partnership with the BBC. As new media technologies have arrived so has the capabilities of The Open University to create rich media. This paper describes these developments and then discusses the approaches required to guide them in a way that both serves the university and the wider higher education community. It concludes that rich media are an essential part of the developing OCW/OER landscape and that openly sharing them brings defined benefits to an HEI beyond their traditional student body.

Item Type: Conference or Workshop Item
Copyright Holders: 2011 The Authors
Keywords: OpenCourseWare, open educational resources, rich media, sharing
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Other Departments > Business Development Unit
Other Departments
Item ID: 29199
Depositing User: Andrew Lane
Date Deposited: 01 Aug 2011 12:56
Last Modified: 11 Dec 2018 21:10
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