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Bruce, Margaret; Potter, Stephen and Roy, Robin
(1995).
DOI: https://doi.org/10.1080/0267257x.1995.9964356
Abstract
Cutbacks in design investment are often made in a time of recession because managers, when faced with competing demands, are unaware of the commercial value of such investment The research reported in this paper investigated the risks and rewards of investing in professional design expertise at a project or product level and found that such investment involves relatively low risks and can yield substantial rewards by opening up new markets and enhancing profitability However, management skills are needed to fully exploit design expertise Proper briefing of designers, regular communication between marketing, design and production, and effective project management can make the difference between success and failure.
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About
- Item ORO ID
- 28481
- Item Type
- Journal Item
- ISSN
- 0267-257X
- Project Funding Details
-
Funded Project Name Project ID Funding Body Not Set WF20250021 ESRC (Economic and Social Research Council) - Academic Unit or School
-
Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation
Faculty of Science, Technology, Engineering and Mathematics (STEM) - Research Group
-
Innovation, Knowledge & Development research centre (IKD)
Design and Innovation - Copyright Holders
- © 1995 The Dryden Press
- Depositing User
- Robin Roy