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Case studies of creativity in innovative product development

Roy, Robin (1993). Case studies of creativity in innovative product development. Design Studies, 14(4) pp. 423–443.

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Case Studies of creative designers and innovators can reveal much useful understanding and insight into:
• the product development process;
• the role of creative thinking in product development, where creative design ideas come from and how they are developed into working products;
• the problems faced by designers and inventors in getting novel products on to the market as commercial innovations.
This paper examines some of these questions through case studies of creative individuals who have invented, designed, developed and introduced innovative products. The individuals and products are:
• James Dyson, an inventor, entrepreneur and product designer, and his innovative designs of wheelbarrow and vacuum cleaner;
• Mark Sanders, a product designer and design consultant, and his novel design of folding bicycle.
In addition brief comparison is made between these cases and similar examples of innovative mechanical products created by other individual inventor/designers.

Item Type: Journal Item
Copyright Holders: 1993 Elsevier Ltd
ISSN: 0142-694X
Extra Information: NOTICE: this is the author’s version of a work that was accepted for publication in Design Studies. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Design Studies, 14(4), Oct 1993, 10.1016/0142-694X(93)80016-6
Keywords: creativity; product design; product development; innovation
Academic Unit/School: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Engineering and Innovation
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Design and Innovation
Item ID: 28441
Depositing User: Robin Roy
Date Deposited: 18 Apr 2011 08:29
Last Modified: 07 Dec 2018 17:20
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