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Corporate communication and reputation: an in-depth analysis into impact, practices, and reputational aspects tied to M&A announcements

Angwin, Duncan; Meadows, Maureen and Yakis-Douglas, Basak (2011). Corporate communication and reputation: an in-depth analysis into impact, practices, and reputational aspects tied to M&A announcements. In: BAM2011: Building and Sustaining High Performance Organisations in a Challenging Environment, 13-15 Sep 2011, Birmingham, UK.

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The objective of the research is to observe share price reactions to information announcements during M&A processes. We shall focus upon the London Stock Market as this is the second most active M&A market in the world and a market in which one of the researchers has a great deal of direct experience. In doing so, we propose to uncover i) what types of information make a difference to share prices, ii) the importance of the timing of this information release, and iii) whether there are firm specific and group reputational effects which lend information more or less credibility. This research will provide corporate practitioners with empirical evidence regarding the impact of different corporate communication practices in terms of their content and timing. The research will also be able to answer the extent to which aspects of prior reputation gives weight and credibility to communications, and whether this is a generic quality or more specific to the information being provided, for instance whether being a well run company is sufficient to add credibility or whether specific experience in the issue at hand makes the difference. Finally, with regards to outcomes directed at High Status Reputation Intermediaries, the research will provide insights into whether or not, and to what extent, the involvement of professional advisors makes an impact in lending their reputations to enhance the effectiveness of company messages being communicated to the markets.

Item Type: Conference or Workshop Item
Copyright Holders: Not known
Extra Information: BAM's 25th Annual Conference
Keywords: mergers; acquisitions; corporate communication; corporate reputation
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 28203
Depositing User: Maureen Meadows
Date Deposited: 25 Apr 2012 14:13
Last Modified: 07 Dec 2018 22:05
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