Alexiou, Katerina; Zamenopoulos, Theodore and Gilbert, Sam
(2011). Imaging the designing brain: a neurocognitive exploration of design thinking.
In: Gero, John S. ed.
Design Computing and Cognition '10.
London: Springer, pp. 489–504.
(Click here to request a copy from the OU Author.
The paper presents a functional magnetic imaging study (fMRI) aimed at exploring the neurological basis of design thinking. The study carried out brain scans of volunteers while performing design and problem solving tasks. The findings suggest that (ill-structured) design thinking differs from well-structured problem solving in terms of overall levels of brain ac-tivity, but also in terms of patterns of functional interactions between brain regions. The paper introduces the methodology and the developed experi-mental framework, presents the findings, and discusses the potential role and contribution of brain imaging in design research.
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