Acholonu, Kelechi K.; Boojihawon, Dev and Hanuman-Oogarah, Vanisha
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Research investigating internationalisation process of service firms from developing countries is limited. This paper draws on extant work on internationalisation of the firm, services’ internationalisation and proposes conceptual framework that investigates the internationalisation process of three leading Nigerian banks namely; Zenith Bank Nigeria (ZBN)Plc, First Bank of Nigeria (FBN) Plc and Intercontinental Bank Plc. This work attempts to evaluate the internationalisation process of these financial service firms to the UK market. It seeks to understand the driving forces behind these banks’ motives for internationalisation to UK; the various influences that might have affected their decisions, the several internationalisation routes and strategies they might have followed in doing so; and the next strategies they might adopt in furthering their internationalisation process. This work contributes to some understanding of the reasons why service firms from developing countries internationalising to advanced locations like the UK. The analyses and findings of this study offer unique insights into the internationalisation processes of the three case banks, and examines how their different pathways was determined by a balancing act of leveraging accumulated global and regional strengths to achieved sustained international growth.
|Item Type:||Conference Item|
|Copyright Holders:||2010 Not known|
|Keywords:||global; regional; internationalisation process; banking; Nigeria|
|Academic Unit/Department:||Open University Business School|
|Depositing User:||Dev Boojihawon|
|Date Deposited:||01 Feb 2011 09:38|
|Last Modified:||26 Oct 2012 04:54|
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