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It has been suggested that Internet technologies can significantly change how businesses trade and also have the capacity to affect levels of profitability and success. However, leading business writers cannot agree on the level of influence ... So perhaps the crux of the debate is that on the one hand organisations should look at Internet and web technologies as being essential to support operations and improve services (in their chosen field of operations) or on the other hand organisations should consider the Internet as a new virtual world of opportunities, where there are few established rules and limitations. There are examples to substantiate both sides of the debate.
|Item Type:||Book Chapter|
|Copyright Holders:||2009 Pearson Education Limited|
|Keywords:||business-to-business; internet marketing; strategy implementation|
|Academic Unit/Department:||Open University Business School|
|Depositing User:||Fiona Ellis-Chadwick|
|Date Deposited:||03 Feb 2011 10:08|
|Last Modified:||31 Oct 2012 17:06|
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