Doherty, Neil; Ellis-Chadwick, Fiona and Hart, Cathy
An analysis of the factors affecting the adoption of the Internet in the UK retail sector.
Journal of Business Research, 56(11),
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A multitude of opinions has been propounded to explain how the Internet can be exploited by commercial organisations. For the most part, they are speculative, visionary, or promotional. This work seeks to redress the balance by reporting on an empirical research project that has recently been conducted into the adoption of the Internet within the UK retail sector. More specifically, the research reports on the application of multivariate statistical techniques to a set of questionnaire responses, with a view to critically evaluating the factors that affect the adoption of the Internet. It has been shown that certain factors are far more significant than others in influencing the adoption decision. In particular, it has been demonstrated that operating in an appropriate market sector and having a positive view of the viability of the Internet are of particular significance. Furthermore, the importance of developing a coherent and integrated Internet strategy, the need for senior management commitment, and the presence of an appropriate infrastructure and development capability are also highlighted.
||2003 Elsevier Science Inc.
||This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published as cited above.
||Internet; retailing; United Kingdom; Internet adoption
||Open University Business School
||22 Feb 2011 12:32
||09 May 2011 09:07
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