The importance of brand identity and reputation in brand building

de Chernatony, L. and Harris, F. (1999). The importance of brand identity and reputation in brand building. In: 3rd International Conference on Corporate Reputation, Identity and Competitiveness, 7-9 January 1999, San Juan, Puerto Rico.

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Item Type:	Conference Item
Copyright Holders:	1999 The Authors
Academic Unit/Department:	Open University Business School
Related URLs:	http://www.reputationinstitute.com/commu...
Item ID:	27727
Depositing User:	Jan Swallow
Date Deposited:	25 May 2011 12:13
Last Modified:	25 May 2011 12:13
URI:	http://oro.open.ac.uk/id/eprint/27727

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