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The importance of brand identity and reputation in brand building

de Chernatony, L. and Harris, F. (1999). The importance of brand identity and reputation in brand building. In: 3rd International Conference on Corporate Reputation, Identity and Competitiveness, 7-9 January 1999, San Juan, Puerto Rico.

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Item Type: Conference Item
Copyright Holders: 1999 The Authors
Academic Unit/Department: Open University Business School
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Item ID: 27727
Depositing User: Jan Swallow
Date Deposited: 25 May 2011 12:13
Last Modified: 25 May 2011 12:13
URI: http://oro.open.ac.uk/id/eprint/27727
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