Added value as a course of competitive advantage

de Chernatony, L.; Harris, F. and Dall'Olmo Riley, F. (1999). Added value as a course of competitive advantage. In: 9th World Marketing Congress, 23-29 Jun 1999, Qawra, Malta.

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• Item ORO ID
• 27725
• Item Type
• Conference or Workshop Item
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 1999 The Authors
• Related URLs
• • http://www.ams-web.org/displaycommon.cfm...
• Depositing User
• Jan Swallow