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Added value as a course of competitive advantage

de Chernatony, L.; Harris, F. and Dall'Olmo Riley, F. (1999). Added value as a course of competitive advantage. In: 9th World Marketing Congress, 23-29 June 1999, Qawra, Malta.

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Item Type: Conference Item
Copyright Holders: 1999 The Authors
Academic Unit/Department: Open University Business School
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Item ID: 27725
Depositing User: Jan Swallow
Date Deposited: 25 May 2011 12:19
Last Modified: 25 May 2011 12:19
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