Added value as a course of competitive advantage

de Chernatony, L.; Harris, F. and Dall'Olmo Riley, F. (1999). Added value as a course of competitive advantage. In: 9th World Marketing Congress, 23-29 June 1999, Qawra, Malta.

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Item Type:	Conference Item
Copyright Holders:	1999 The Authors
Academic Unit/Department:	Open University Business School
Related URLs:	http://www.ams-web.org/displaycommon.cfm...
Item ID:	27725
Depositing User:	Jan Swallow
Date Deposited:	25 May 2011 12:19
Last Modified:	25 May 2011 12:19
URI:	http://oro.open.ac.uk/id/eprint/27725
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