Value propositions in affinity marketing: a typology of consumer value

Harris, F.; Laing, A. W. and Mekonnen, A. (2005). Value propositions in affinity marketing: a typology of consumer value. In: European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004, Spain.

URL: http://www.emac-online.org/r/default.asp?iId=IIFKL

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• Item ORO ID
• 27692
• Item Type
• Conference or Workshop Item
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2005 The Authors
• Depositing User
• Jan Swallow