Value propositions in affinity marketing: a typology of consumer value

Harris, F.; Laing, A. W. and Mekonnen, A. (2005). Value propositions in affinity marketing: a typology of consumer value. In: European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004, Spain.

URL:	http://www.emac-online.org/r/default.asp?iId=IIFKL
Google Scholar:	Look up in Google Scholar

Item Type:	Conference or Workshop Item
Copyright Holders:	2005 The Authors
Academic Unit/School:	Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing Faculty of Business and Law (FBL) > Business Faculty of Business and Law (FBL)
Item ID:	27692
Depositing User:	Jan Swallow
Date Deposited:	11 Apr 2011 08:57
Last Modified:	07 Dec 2018 09:51
URI:	http://oro.open.ac.uk/id/eprint/27692
Share this page:

Actions (login may be required)

RDF+XMLBibTeXRIOXX2 XMLRDF+N-TriplesJSONDublin CoreAtomSimple MetadataReferMETSHTML CitationASCII CitationRefMan RIS Format (UTF-8)OpenURL ContextObjectEndNoteMODSOpenURL ContextObject in SpanMPEG-21 DIDLEP3 XMLRefMan RIS FormatRDF+N3