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Value propositions in affinity marketing: a typology of consumer value

Harris, F.; Laing, A. W. and Mekonnen, A. (2005). Value propositions in affinity marketing: a typology of consumer value. In: European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004, Spain.

URL: http://www.emac-online.org/r/default.asp?iId=IIFKL
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Item Type: Conference or Workshop Item
Copyright Holders: 2005 The Authors
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 27692
Depositing User: Jan Swallow
Date Deposited: 11 Apr 2011 08:57
Last Modified: 07 Dec 2018 09:51
URI: http://oro.open.ac.uk/id/eprint/27692
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