The Open UniversitySkip to content
 

Altruism or self-interest: affinity marketing and consumer value

Laing, A. W.; Harris, F. and Mekonnen, A. (2005). Altruism or self-interest: affinity marketing and consumer value. In: The 12th Biennial World Marketing Congress, 6-9 Jul 2005, Munster, Germany.

Google Scholar: Look up in Google Scholar
Item Type: Conference or Workshop Item
Copyright Holders: 2005 The Authors
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 27636
Depositing User: Jan Swallow
Date Deposited: 12 Apr 2011 08:44
Last Modified: 07 Dec 2018 09:51
URI: http://oro.open.ac.uk/id/eprint/27636
Share this page:

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU