Altruism or self-interest: affinity marketing and consumer value

Laing, A. W.; Harris, F. and Mekonnen, A. (2005). Altruism or self-interest: affinity marketing and consumer value. In: The 12th Biennial World Marketing Congress, 6-9 Jul 2005, Munster, Germany.

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• Item ORO ID
• 27636
• Item Type
• Conference or Workshop Item
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2005 The Authors
• Depositing User
• Jan Swallow