Altruism or self-interest: affinity marketing and consumer value

Laing, A. W.; Harris, F. and Mekonnen, A. (2005). Altruism or self-interest: affinity marketing and consumer value. In: The 12th Biennial World Marketing Congress, 6-9 Jul 2005, Munster, Germany.

Viewing alternatives

Item Actions

Export

About

Recommendations