Assessing the impact of the UK tobacco marketing ban: findings from the ITC Four-Country Survey

Hassan, Louise; Harris, Fiona; MacKintosh, Anne Marie; Hastings, Gerard; Borland, Ron; Fong, Geoffrey; Hammond, David; Cummings, K. Michael and McNeill, Ann (2006). Assessing the impact of the UK tobacco marketing ban: findings from the ITC Four-Country Survey. In: 13th World Conference on Tobacco or Health, 12-15 Jul 2006, Washington DC.

URL: http://2006.confex.com/uicc/wctoh/techprogram/P766...

Abstract

A comprehensive ban on tobacco marketing came into effect in the UK in February 2003. This study examines tobacco marketing awareness across four countries with differing levels of regulation and examines the impact on smokers' awareness of tobacco marketing when this ban was introduced in the UK.

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• Item ORO ID
• 27629
• Item Type
• Conference or Workshop Item
• Extra Information
• Poster
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2006 The Authors
• Related URLs
• • http://2006.confex.com/uicc/wctoh/techpr...(Other)
  • http://2006.confex.com/uicc/wctoh/techpr...(Other)
• Depositing User
• Jan Swallow