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Assessing the impact of the UK tobacco marketing ban: findings from the ITC Four-Country Survey

Hassan, Louise; Harris, Fiona; MacKintosh, Anne Marie; Hastings, Gerard; Borland, Ron; Fong, Geoffrey; Hammond, David; Cummings, K. Michael and McNeill, Ann (2006). Assessing the impact of the UK tobacco marketing ban: findings from the ITC Four-Country Survey. In: 13th World Conference on Tobacco or Health, 12-15 Jul 2006, Washington DC.

URL: http://2006.confex.com/uicc/wctoh/techprogram/P766...
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Abstract

A comprehensive ban on tobacco marketing came into effect in the UK in February 2003. This study examines tobacco marketing awareness across four countries with differing levels of regulation and examines the impact on smokers' awareness of tobacco marketing when this ban was introduced in the UK.

Item Type: Conference or Workshop Item
Copyright Holders: 2006 The Authors
Extra Information: Poster
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
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Item ID: 27629
Depositing User: Jan Swallow
Date Deposited: 29 Mar 2011 10:01
Last Modified: 07 Dec 2018 09:51
URI: http://oro.open.ac.uk/id/eprint/27629
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