Leppänen, Sirpa and Erling, Elizabeth
For the love of dog: the use of English in Finnish and German dog blogs.
In: The 15th World Congress of Applied Linguistics, 25-29 Aug 2008, Essen.
We illustrate the social and transnational nature of blogging with the example of dog blogs written in English by Finns and Germans. The use of English functions to display a dog (lover) identity and life style which is both local and global. It establishes an interactive and multi -modal space within which dog lovers can exchange their experiences in a discourse which is geared to their particular needs. Moreover, it gives further evidence of the ubiquity of English as a global language.
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