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Added value: Its nature, roles and sustainability

de Chernatony, Leslie; Harris, Fiona and Dall'Olmo Riley, Francesca (2000). Added value: Its nature, roles and sustainability. European Journal of Marketing, 34(1/2) pp. 39–56.

DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1108/03090560010306197
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Abstract

Much has been written about the strategic importance of added value as a means for achieving competitive advantage, but little attention has been paid to the meaning of the term “added value”. For the concept to realise its purported advantages, a better understanding of added value is crucial. To gain greater insight into the concept we undertook depth interviews with 20 leading-edge brand experts to explore their views about the nature, roles and sustainability of added value. We conclude that added value is a multidimensional construct, playing diverse roles, and interpreted in different ways by different people. The more sustainable added values are the emotional values.

Item Type: Journal Article
Copyright Holders: 2000 MCB University Press
ISSN: 0309-0566
Keywords: brands; Value analysis; Consumer attitudes; Pricing; perception
Academic Unit/Department: Open University Business School
Item ID: 27584
Depositing User: Jan Swallow
Date Deposited: 22 Mar 2011 13:33
Last Modified: 08 Jun 2011 11:10
URI: http://oro.open.ac.uk/id/eprint/27584
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