Gower, John
(2006). Divided by a Common Language: Analyzing and visualizing two-way arrays.
In: Greenacre, Michael and Blasius, Joerg eds.
Multiple Correspondence Analysis and Related Methods.
Chapman & Hall/CRC Statistics in the Social and Behavioral Science (1).
Boca Raton, Florida: Chapman and Hall, pp. 77–105.
Abstract
Provides the first comprehensive overview of the theory and applications of MCA
Begins with two chapters that gently introduce the method to those with less experience in the field
Adopts a practical approach with many worked examples
Includes applications in survey research, social sciences, marketing, health economics, and biomedical research
Features software notes in each chapter, an appendix with computational details, and R programs for applying methods
DIVIDED BY A COMMON LANGUAGE: ANALYZING AND VISUALIZING TWO-WAY ARRAYS, John C. Gower
Introduction: two-way tables and data matrices
Quantitative variables
Categorical variables
Fit and scaling
Discussion and conclusion
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