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The unloved relationship? Dynamic capabilities and political-market strategy: a research agenda

Baines, Paul and Viney, Howard (2010). The unloved relationship? Dynamic capabilities and political-market strategy: a research agenda. Journal of Public Affairs, 10(4) pp. 258–264.

DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1002/pa.346
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Abstract

In this developmental article, the authors outline a five-stage system to classify levels of relationship engagement (LRE) between firms and government actors when developing their political-market strategies (PMS) as part of a wider stakeholder management programme. In an attempt to develop the research agenda in this increasingly important area, the authors propose a set of hypotheses to drive forward the research agenda. Overall, we argue that firms can develop PMS into a dynamic capability but further research is needed to determine whether or not the capability developed is first or second order (i.e. contributing to other sources of competitive advantage).

Item Type: Journal Article
Copyright Holders: 2009 John Wiley & Sons, Ltd
ISSN: 1479-1854
Academic Unit/Department: Open University Business School
Item ID: 27019
Depositing User: Howard Viney
Date Deposited: 26 Jan 2011 10:30
Last Modified: 24 Oct 2012 10:31
URI: http://oro.open.ac.uk/id/eprint/27019
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