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Cultural sensitivity and its implications for social support in social marketing: the case of British Pakistani and British white cardiac attack patients

Ali, Haider and Lindridge, Andrew (2007). Cultural sensitivity and its implications for social support in social marketing: the case of British Pakistani and British white cardiac attack patients. In: 36th EMAC conference, June 2007, Rejkjavik.

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Item Type: Conference Item
Copyright Holders: EMAC
Academic Unit/Department: Open University Business School
Item ID: 26896
Depositing User: Andrew Lindridge
Date Deposited: 28 Feb 2011 09:41
Last Modified: 28 Feb 2011 09:41
URI: http://oro.open.ac.uk/id/eprint/26896
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