Barnes, David; Hinton, Matthew and Mieczkowska, Suzanne
(2004).
Avoiding the fate of the dotbombs: lessons from three surviving dotcom start-ups.
Journal of Small Business and Enterprise Development, 11(3),
pp. 329–337.
Abstract
This paper reports on research that investigates how three start-up dotcoms, founded at the height of the Internet boom avoided joining the many dotbombs of the subsequent crash of the Internet economy. The paper describes how the companies made use of Internet-based information and communication technologies (ICTs) in their business operations. It draws lessons from their experiences that might be applied more generally to other dotcom start-ups. These centre on the need to use the technology to manage business processes to meet the clearly definable needs of a targeted niche of customers. The desirability of suitable in-house ICT expertise is stressed
| Item Type: |
Journal Article
|
| Copyright Holders: |
2004 Emerald Group Publishing Limited |
| ISSN: |
1462-6004 |
| Keywords: |
communication; electronic commerce; internet; small to medium-sized enterprises; technology led strategy |
| Academic Unit/Department: |
Open University Business School |
| Item ID: |
26558 |
| Depositing User: |
Matthew Hinton
|
| Date Deposited: |
17 Feb 2011 15:19 |
| Last Modified: |
23 Oct 2012 10:53 |
| URI: |
http://oro.open.ac.uk/id/eprint/26558 |
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