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Too much, too soon? Children, ‘sexualisation’ and consumer culture

Bragg, Sara; Buckingham, David; Russell, Rachel and Willett, Rebekah (2011). Too much, too soon? Children, ‘sexualisation’ and consumer culture. Sex Education, 11(3) pp. 279–292.

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This article reports on research commissioned by the Scottish Parliament’s Equal Opportunities Committee which involved a survey of ‘sexualised’ products aimed at children as well as data collected with children and parents. The research aimed to provide concrete empirical evidence and to encourage informed debate about the prevalence of ‘sexualised’ goods and products that are marketed at children. To assess the views of parents and young people, the researchers designed open-ended, participatory activities for use in classrooms and focus groups. These methods were designed to access parents’ and young people’s perspectives in a way that was not personally intrusive or morally judgmental, and to avoid the problems associated with more conventional methods such as interviews. The article reports on these approaches both substantively – presenting findings from the retail survey and about parents’ and young people’s views on sexualized cultures – and methodologically.

Item Type: Journal Article
Copyright Holders: 2011 Taylor & Francis
ISSN: 1472-0825
Academic Unit/Department: Education and Language Studies > Childhood, Development and Learning
Interdisciplinary Research Centre: Centre for Research in Education and Educational Technology (CREET)
Item ID: 25836
Depositing User: Sara Bragg
Date Deposited: 05 Aug 2011 09:11
Last Modified: 25 Oct 2012 03:09
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