The Open UniversitySkip to content
 

All together now: A symphony orchestra audience as a consuming community

O'Sullivan, Terry (2009). All together now: A symphony orchestra audience as a consuming community. Consumption, Markets and Culture, 12(3) pp. 209–223.

Full text available as:
[img]
Preview
PDF (Accepted Manuscript) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (134kB)
DOI (Digital Object Identifier) Link: https://doi.org/10.1080/10253860903063220
Google Scholar: Look up in Google Scholar

Abstract

This study examines the nature of communal consumption in the context of audience experience of the performing arts. Building on existing literature on consumption communities and ritualistic perspectives on shared event-based consumption, it uses focus groups and participant observation to investigate the experience of members of a UK symphony orchestra's audience as a consuming community (a 'consumity' in short). It finds tensions between respondents' perceptions of their individual and collective experience, framed within a pervasive anxiety about the sustainability of both audience and art form. It concludes that the communal aspect of audience experience is more complex and inflected than current notions of shared consumption acknowledge, in particular with respect to the audience's sense of itself over time. It concludes by questioning the absence from current arts marketing discourse of a more integrated view of the experience of customers in a temporal context.

Item Type: Journal Item
Copyright Holders: 2009 Taylor & Francis
ISSN: 1477-223X
Keywords: audience; classical music; consumption community; consumity; focus groups
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 25591
Depositing User: Terry O'Sullivan
Date Deposited: 21 Dec 2010 14:33
Last Modified: 07 Dec 2018 09:46
URI: http://oro.open.ac.uk/id/eprint/25591
Share this page:

Metrics

Altmetrics from Altmetric

Citations from Dimensions

Download history for this item

These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU