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Marketing medicine: the image of the early modern mountebank

Katritzky, M.A. (2001). Marketing medicine: the image of the early modern mountebank. Renaissance Studies, 15(2) pp. 121–153.

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DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1111/j.1477-4658.2001.tb00113.x
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Abstract

Medicine and theatre were highly effective marketing strategies for early modern itinerants, especially when used in combination. Contents: mountebank images; the chief mountebank's personal appearance; the chief mountebank's personal routines; the image of the 'flying surgeon' [Charles Bernoin, d.1673]; conclusions; illustrations (17)

Item Type: Journal Article
Copyright Holders: 2001 The Society for Renaissance Studies
ISSN: 0269-1213
Academic Unit/Department: Arts > English
Item ID: 2535
Depositing User: M.A. Katritzky
Date Deposited: 13 Jun 2006
Last Modified: 04 Dec 2010 09:11
URI: http://oro.open.ac.uk/id/eprint/2535
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