Marketing medicine: the image of the early modern mountebank.
Renaissance Studies, 15(2) pp. 121–153.
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Medicine and theatre were highly effective marketing strategies for early modern itinerants, especially when used in combination. Contents: mountebank images; the chief mountebank's personal appearance; the chief mountebank's personal routines; the image of the 'flying surgeon' [Charles Bernoin, d.1673]; conclusions; illustrations (17)
||2001 The Society for Renaissance Studies
||Arts > English
||13 Jun 2006
||04 Dec 2010 09:11
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