Marketing medicine: the image of the early modern mountebank

Katritzky, M.A. (2001). Marketing medicine: the image of the early modern mountebank. Renaissance Studies, 15(2), pp. 121–153.

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DOI (Digital Object Identifier) Link:	http://dx.doi.org/doi:10.1111/j.1477-4658.2001.tb00113.x
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Abstract

Medicine and theatre were highly effective marketing strategies for early modern itinerants, especially when used in combination. Contents: mountebank images; the chief mountebank's personal appearance; the chief mountebank's personal routines; the image of the 'flying surgeon' [Charles Bernoin, d.1673]; conclusions; illustrations (17)

Item Type:	Journal Article
Copyright Holders:	2001 The Society for Renaissance Studies
ISSN:	0269-1213
Academic Unit/Department:	Arts > English
Item ID:	2535
Depositing User:	M.A. Katritzky
Date Deposited:	13 Jun 2006
Last Modified:	04 Dec 2010 09:11
URI:	http://oro.open.ac.uk/id/eprint/2535

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• Marketing medicine: the image of the early modern mountebank. (deposited 15 Jun 2006)
  • Marketing medicine: the image of the early modern mountebank. (deposited 13 Jun 2006) [Currently Displayed]

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