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Marketing medicine: the image of the early modern mountebank

Katritzky, M.A. (2001). Marketing medicine: the image of the early modern mountebank. Renaissance Studies, 15(2) pp. 121–153.


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Medicine and theatre were highly effective marketing strategies for early modern itinerants, especially when used in combination. Contents: mountebank images; the chief mountebank's personal appearance; the chief mountebank's personal routines; the image of the 'flying surgeon' [Charles Bernoin, d.1673]; conclusions; illustrations (17)

Item Type: Journal Item
Copyright Holders: 2001 The Society for Renaissance Studies
ISSN: 0269-1213
Academic Unit/School: Faculty of Arts and Social Sciences (FASS) > Arts and Cultures
Faculty of Arts and Social Sciences (FASS)
Research Group: History of Books and Reading (HOBAR)
Item ID: 2535
Depositing User: M. A. Katritzky
Date Deposited: 13 Jun 2006
Last Modified: 09 Feb 2018 10:46
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