Integrated guest profitability management: customer relationship management, revenue management and customer profitability analysis

Hermans, Olaf; Talonen, Jere and Krakhmal, Vira (2009). Integrated guest profitability management: customer relationship management, revenue management and customer profitability analysis. In: EuroChrie 2009, 22-24 Oct 2009, Helsinki, Finland.

URL: http://www.eurochrie2009.fi/home

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• Item ORO ID
• 25235
• Item Type
• Conference or Workshop Item
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• Faculty of Business and Law (FBL) > Business > Department for Accounting and Finance
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
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• Catherine Playle