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Integrated guest profitability management: customer relationship management, revenue management and customer profitability analysis

Hermans, Olaf; Talonen, Jere and Krakhmal, Vira (2009). Integrated guest profitability management: customer relationship management, revenue management and customer profitability analysis. In: EuroChrie 2009, 22-24 Oct 2009, Helsinki, Finland.

URL: http://www.eurochrie2009.fi/home
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Item Type: Conference or Workshop Item
Copyright Holders: Not known
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Accounting and Finance
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 25235
Depositing User: Catherine Playle
Date Deposited: 05 Jan 2011 15:42
Last Modified: 07 Dec 2018 09:45
URI: http://oro.open.ac.uk/id/eprint/25235
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