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This textbook offers a comprehensive guide to carrying out a research project in social psychology. With helpful suggestions and step-by-step guidance through every stage of the research process, the book challenges the reader throughout to tackle the key methodological and theoretical issues in conducting research.
Following an introduction to key issues, the book uses eight fully piloted social psychological studies to demonstrate a wide range of methods and associated theories. Methods described include: in-depth interviews; social representations of gender in the media; experimental studies of person perception and framing of risk; structured group observations; Kelly Repgrids; interaction diaries; and survey methods.
|Item Type:||Edited Book|
|Copyright Holders:||1999 The Open University|
|Academic Unit/Department:||Social Sciences
Social Sciences > Psychology in the Social Sciences
|Interdisciplinary Research Centre:||Centre for Citizenship, Identities and Governance (CCIG)
Centre for Research in Education and Educational Technology (CREET)
|Depositing User:||Margaret Wetherell|
|Date Deposited:||03 May 2011 10:35|
|Last Modified:||03 May 2011 10:35|
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