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Person to person trust factors in word of mouth recommendation

Heath, Thomas; Motta, Enrico and Petre, Marian (2006). Person to person trust factors in word of mouth recommendation. In: Conference on Human Factors in Computing Systems (CHI'06), 22-27 Apr 2006, Montreal, Quebec, Canada.

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Abstract

Online recommender systems and review sites do not currently reflect how people seek information using social networks of people they know. Developing systems that overcome this limitation requires studies of how people choose sources for recommendations and assess their trustworthiness. This paper presents the findings of such a study and discusses their implications for search and recommender applications.

Item Type: Conference Item
Copyright Holders: 2006 The Authors
Keywords: Trust; recommender systems; known person recommendation; word of mouth; social networks
Academic Unit/Department: Knowledge Media Institute
Mathematics, Computing and Technology > Computing & Communications
Interdisciplinary Research Centre: Centre for Research in Computing (CRC)
Related URLs:
Item ID: 23640
Depositing User: Kay Dave
Date Deposited: 24 Jun 2011 09:19
Last Modified: 24 Jun 2011 12:47
URI: http://oro.open.ac.uk/id/eprint/23640
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