The Open UniversitySkip to content
 

Media convergence

Holliman, Richard (2010). Media convergence. In: Priest, Susanna ed. Encyclopaedia of Science and Technology Communication. Newbury Park, CA, USA: Sage.

Full text available as:
Full text not publicly available
Due to copyright restrictions, this file is not available for public download
Click here to request a copy from the OU Author.
URL: http://www.uk.sagepub.com/refbooksProdDesc.nav?pro...
Google Scholar: Look up in Google Scholar

Abstract

This paper maps some of the landscape for media convergence with a particular focus on what it means for communicating the sciences. In a technological sense, media convergence is all about integration and inter-operability; the coming together of computing networks, information and communication technologies, and digital forms of information that are inherently adaptable, delivered via 'intelligent' platforms, applications and devices. The processes that facilitate media convergence are shaped by, whilst also shaping, social practices and cultural values; the ways that we produce and consume digital media to communicate science, politics, sport, and so on. Where once people had opportunities to collate and filter scientific information via various 'traditional' communication channels, now digital technologies are also playing an important role.

From an end user perspective–those consuming and contributing–media convergence involves digital technologies that encode and decode multiple streams of (in this case) science content. This can involve (linked and aggregated) text, (galleries of) still images, moving pictures, digital simulations, sounds, music, or any combination thereof, to one or more devices and platforms of the end user's choosing, such as a mobile phone or personal digital assistant (PDA). And these media can be customized and consumed 'automatically' via feeds that match the users profile on the device(s) of their choice; change your profile and you re-arrange the content to be downloaded, and/or re-order the aggregated content that you have received.

Item Type: Book Chapter
Copyright Holders: 2010 SAGE Publications
ISBN: 1-4129-5920-9, 978-1-4129-5920-9
Keywords: media convergence; digital age; social practices; information and communication technologies
Academic Unit/Department: Science > Environment, Earth and Ecosystems
Interdisciplinary Research Centre: Centre for Research in Education and Educational Technology (CREET)
Related URLs:
Item ID: 23116
Depositing User: Richard Holliman
Date Deposited: 17 Sep 2010 15:04
Last Modified: 24 Nov 2012 21:41
URI: http://oro.open.ac.uk/id/eprint/23116
Share this page:

Actions (login may be required)

View Item
Report issue / request change

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340   general-enquiries@open.ac.uk