The Open UniversitySkip to content

Providing enhanced social interaction services for industry exhibitors at large medical conferences

Szomszor, Martin; Kostkova, Patty; Cattuto, Ciro; Van den Broeck, Wouter; Barrat, Alain and Alani, Harith (2010). Providing enhanced social interaction services for industry exhibitors at large medical conferences. In: Proceedings of the 3rd International Conference on Developments in eSystems Engineering (DeSE '10), 6-8 September 2010, London.

Full text available as:
PDF (Accepted Manuscript) - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (593Kb)
Google Scholar: Look up in Google Scholar


Large medical conferences offer opportunities for participants to find industry exhibitors that offer products and services relevant to their professional interests. Companies often invest significant effort in promotions that encourage participants to spend time at their stand (e.g. providing free gifts, leaflets, running competitions) and register some contact details. Attendees will use the conference to find others who also share similar professional interests, as well as keep up to date with developments on products such has pharmaceuticals and medical equipment. From both perspectives, a number of improvements can be made to enhance the overall experience by using existing active RFID technology: Vendors would be able to more closely monitor the success of their promotions with statistics on the stand's visitors, as well as find more potential customers by using real-time visualizations; Participants would be able to log their social interactions, keeping an electronic history of the people they have met. The SocioPatterns project and Live Social Semantics experiments have recently demonstrated a scalable and robust infrastructure that would support these kinds of improvements. In this paper, we propose an infrastructure that provides enhanced social interaction services for vendors and participants by using small active RFID badges worn by attendees and attached to fixed locations

Item Type: Conference Item
Copyright Holders: 2010 The Authors
Academic Unit/Department: Faculty of Science, Technology, Engineering and Mathematics (STEM) > Knowledge Media Institute (KMi)
Faculty of Science, Technology, Engineering and Mathematics (STEM)
Interdisciplinary Research Centre: Centre for Research in Computing (CRC)
Centre for Policing Research and Learning (CPRL)
Item ID: 22980
Depositing User: Harith Alani
Date Deposited: 09 Sep 2010 14:03
Last Modified: 06 Oct 2016 00:28
Share this page:

Download history for this item

These details should be considered as only a guide to the number of downloads performed manually. Algorithmic methods have been applied in an attempt to remove automated downloads from the displayed statistics but no guarantee can be made as to the accuracy of the figures.

▼ Automated document suggestions from open access sources

Actions (login may be required)

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340