Welcome to World 2.0: the new digital ecosystem.
Journal of Business Strategy, 30(4) pp. 23–30.
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Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper-connected, immersive, collaborative online ecosystem.
Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation.
Findings – The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation.
Practical implications – The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem.
Originality/value – The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty-first century business and innovation landscape.
||2009 Emerald Publishing Group Ltd.
||communities; innovation; intelligence; worldwide web
||Open University Business School
||09 Sep 2010 13:19
||23 Oct 2012 22:08
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