Karakas, Fahri
(2009).
Welcome to World 2.0: the new digital ecosystem.
Journal of Business Strategy, 30(4)
pp. 23–30.
Full text available as:
Abstract
Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper-connected, immersive, collaborative online ecosystem.
Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation.
Findings – The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation.
Practical implications – The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem.
Originality/value – The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty-first century business and innovation landscape.
| Item Type: |
Journal Article
|
| Copyright Holders: |
2009 Emerald Publishing Group Ltd. |
| ISSN: |
0275-6668 |
| Keywords: |
communities; innovation; intelligence; worldwide web |
| Academic Unit/Department: |
Open University Business School |
| Item ID: |
22969 |
| Depositing User: |
Fahri Karakas
|
| Date Deposited: |
09 Sep 2010 13:19 |
| Last Modified: |
23 Oct 2012 22:08 |
| URI: |
http://oro.open.ac.uk/id/eprint/22969 |
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