Understanding the influence of 3D virtual worlds on perceptions of 2D e-commerce websites

Tran, Minh Q. (2010). Understanding the influence of 3D virtual worlds on perceptions of 2D e-commerce websites. In: Proceedings of the 2nd ACM SIGCHI Symposium on Engineering Interactive Computing Systems, 19-23 June 2010, Berlin, Germany.

DOI (Digital Object Identifier) Link:	http://dx.doi.org/doi:10.1145/1822018.1822072
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Abstract

This PhD research aims to understand the influence of consumers' experiences in 3D virtual worlds on their perceptions and expectations of 2D e-commerce websites. Interviews are being conducted with consumers who have shopping experiences in 3D and 2D environments. The contribution of this research will be an understanding of user needs in e-commerce environments. This understanding will be applied to develop e-commerce design guidelines in both 2D and 3D e-commerce environments.

Item Type:	Conference Item
Copyright Holders:	2010 ACM
Academic Unit/Department:	Mathematics, Computing and Technology
Interdisciplinary Research Centre:	Centre for Research in Computing (CRC)
Item ID:	22961
Depositing User:	Minh Tran
Date Deposited:	09 Sep 2010 09:46
Last Modified:	23 Oct 2012 14:33
URI:	http://oro.open.ac.uk/id/eprint/22961

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