(2010). Learning for communication about climate change in the context of farming using Vickers’ concept of an appreciative system.
In: Darnhofer, Ika and Grötzer, Michaela eds.
Building Sustainable Rural Futures: The Added Value of Systems Approaches. Proceedings of the 9th European International Farming Systems Association Symposium.
Vienna: Universität für Bodenkultur, pp. 2228–2236.
Communication about issues of climate change in the context of farming takes different forms and serves various purposes. To what extent does such communication serve present‐day and future needs? Some forty years ago Sir Geoffrey Vickers developed the concept of an ‘appreciative system’ to help understand the part that human communication plays in the regulation of human societies. This paper presents and extends Vickers’ model, drawing on the author’s research. It considers what kinds of communication lead to social learning and purposeful action and what might help to challenge and change some existing practices and behaviours related to farming.
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