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Product involvement: an application in clothing

Michaelidou, Nina and Dibb, Sally (2006). Product involvement: an application in clothing. Journal of Consumer Behaviour, 5(5) pp. 442–453.

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The paper examines the dimensionality of involvement with clothing. The extant literature is reviewed to show the origins, application and classification of involvement. The discussion focuses on enduring, situational and response involvement, emphasising the dimensionality of the construct. The research examines enduring involvement with clothing, using a scale of 15 Likert-type statements to operationalise the concept. The findings suggest that involvement with clothing stems from: (1) pleasure and enjoyment derived from shopping and (2) the importance consumers attach to the product, which relates to the symbolic nature of clothing as a means of self-expression.

Item Type: Journal Item
Copyright Holders: 2006 John Wiley & Sons, Ltd.
ISSN: 1472-0817
Keywords: enduring involvement; situational involvement; response involvement
Academic Unit/School: Faculty of Business and Law (FBL)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Item ID: 22444
Depositing User: Sally Dibb
Date Deposited: 28 Jul 2010 10:27
Last Modified: 07 Dec 2018 22:21
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