The commodification of the Celt: New Age/Neo-pagan consumerism

Bowman, Marion (1994). The commodification of the Celt: New Age/Neo-pagan consumerism. In: Brewer, Teri ed. The Marketing of Tradition: Perspectives on Folklore, Tourism and the Heritage Industry. Folklore in Use: Applications in the Real World (2). Enfield Lock, Middlesex: Hislarik Press, pp. 143–152.

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