(2001). Hindu Sacred Images for the Mass Market.
In: Beckerlegge, Gwilym ed.
From Sacred Text to Internet.
Religion Today: Tradition, Modernity and Change (1).
Aldershot, U.K.: Ashgate in association with the Open University, pp. 57–116.
About the book:
From Sacred Text to Internet addresses two key issues affecting the global spread of religion: first, the impact of new media on the ways in which religious traditions present their messages, and second, the global relocation of religions in novel geographical and social settings. The book offers extended studies of Buddhism, Christianity, Hinduism and a wide-ranging survey chapter that refers to the presence on the Internet of many of the world's most influential religions. The chapters explore the relationship between scholarly reconstructions of the life of Jesus and representations of Jesus in contemporary popular cultures; the production and use of sacred images for the Hindu mass market; how Buddhism is represented and spread in the West; the Islamization of Egypt, its causes and influences; and the uses to which the Internet is put by religions as well as how information technology has influenced the future shape of religion.
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