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Religious influences on shopping behaviour: an exploratory study

Essoo, Nittin and Dibb, Sally (2004). Religious influences on shopping behaviour: an exploratory study. Journal of Marketing Management, 20(7-8) pp. 683–712.

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The significance of religious value systems has long been recognized in sociology and psychology but is not yet fully acknowledged in consumer research. Studies in the marketing literature suggest that religion is a key element of culture, influencing both behaviour and purchasing decisions. This paper examines the influence of religion on consumer choice and is based on the proposition that adherence to a particular religious faith significantly influences shopping behaviour. Using the purchase of a television as the basis, the research examines the contrasting shopping behaviour of Hindus, Muslims and Catholics. The results suggest that religious affiliation should be included in future cross-cultural research and that there is considerable potential for extending research into the influence of religious affiliation on consumer behaviour.

Item Type: Journal Article
ISSN: 0267-257X
Keywords: Consumer Behaviour; Religion; Religious Affiliation; Shopping; Behaviour
Academic Unit/Department: Open University Business School
Interdisciplinary Research Centre: Innovation, Knowledge & Development research centre (IKD)
Item ID: 2052
Depositing User: Users 12 not found.
Date Deposited: 02 Jun 2006
Last Modified: 02 Dec 2010 19:46
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