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Critical issues in social marketing: a review and research agenda

Gordon, Ross; McDermott, Laura and Hastings, Gerard (2008). Critical issues in social marketing: a review and research agenda. In: Sargeant, Adrian and Wymer, Walter eds. The Routledge Companion to Nonprofit Marketing. Abingdon: Routledge, pp. 354–369.

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URL: http://www.routledge.com/books/The-Routledge-Compa...
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Item Type: Book Section
Copyright Holders: 2008 The Authors
ISBN: 0-415-41727-9, 978-0-415-41727-3
Keywords: nonprofit organizations; marketing
Academic Unit/School: Faculty of Business and Law (FBL)
Faculty of Business and Law (FBL) > Business
Item ID: 20497
Depositing User: Ross Gordon
Date Deposited: 26 Mar 2010 11:56
Last Modified: 07 Dec 2018 22:15
URI: http://oro.open.ac.uk/id/eprint/20497
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