Providing evidence for social marketing’s effectiveness

Stead, Martine and Gordon, Ross (2009). Providing evidence for social marketing’s effectiveness. In: French, Jeff; Blair-Stevens, Clive; McVey, Dominic and Merritt, Rowena eds. Social Marketing and Public Health : Theory and Practice. Oxford University Press, pp. 81–96.


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  • Item ORO ID
  • 20477
  • Item Type
  • Book Section
  • ISBN
  • 0-19-955069-7, 978-0-19-955069-2
  • Keywords
  • health promotion; social marketing; health behaviour
  • Academic Unit or School
  • Faculty of Business and Law (FBL)
  • Depositing User
  • Ross Gordon