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Providing evidence for social marketing’s effectiveness

Stead, Martine and Gordon, Ross (2009). Providing evidence for social marketing’s effectiveness. In: French, Jeff; Blair-Stevens, Clive; McVey, Dominic and Merritt, Rowena eds. Social Marketing and Public Health : Theory and Practice. Oxford University Press, pp. 81–96.

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Item Type: Book Section
ISBN: 0-19-955069-7, 978-0-19-955069-2
Keywords: health promotion; social marketing; health behaviour
Academic Unit/School: Faculty of Business and Law (FBL)
Item ID: 20477
Depositing User: Ross Gordon
Date Deposited: 24 Mar 2010 11:46
Last Modified: 07 Dec 2018 09:33
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