Providing evidence for social marketing’s effectiveness

Stead, Martine and Gordon, Ross (2009). Providing evidence for social marketing’s effectiveness. In: French, Jeff; Blair-Stevens, Clive; McVey, Dominic and Merritt, Rowena eds. Social Marketing and Public Health : Theory and Practice. Oxford University Press, pp. 81–96.

URL:	http://ukcatalogue.oup.com/product/9780199550692.d...
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Item Type:	Book Section
ISBN:	0-19-955069-7, 978-0-19-955069-2
Keywords:	health promotion; social marketing; health behaviour
Academic Unit/School:	Faculty of Business and Law (FBL)
Item ID:	20477
Depositing User:	Ross Gordon
Date Deposited:	24 Mar 2010 11:46
Last Modified:	07 Dec 2018 09:33
URI:	http://oro.open.ac.uk/id/eprint/20477
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