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Banks, customer relationship management and barriers to the segment of one

Dibb, Sally (2001). Banks, customer relationship management and barriers to the segment of one. Journal of Financial Services Marketing, 6(1) pp. 10–23.

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Item Type: Journal Article
ISSN: 1363-0539
Academic Unit/Department: Open University Business School
Interdisciplinary Research Centre: Innovation, Knowledge & Development research centre (IKD)
Item ID: 2036
Depositing User: Users 12 not found.
Date Deposited: 31 May 2006
Last Modified: 02 Dec 2010 19:46
URI: http://oro.open.ac.uk/id/eprint/2036
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