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Proceedings of SIG market segmentation research seminar

Sausen, Karsten and Dibb, Sally eds. (2005). Proceedings of SIG market segmentation research seminar. St.Gallen, Switzerland: Thexis.

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Abstract

Table of contents:
The Market Segmentation SIG Objectives
Sausen, Karsten; Dibb, Sally: Editorial. Dibb, Sally: A Research Agenda for Market Segmentation. Sausen, Karsten: Resources and Capabilities for Market Segmentation. Wirth, Norbert: Scale Usage Effects in Latent Class Models. Tonks, David G.: Identifying Market Segments in Consumer Markets: Variable Selection and Data Interpretation. Tapp, Alan: Social Change – New Dimensions For New Mosaic? Dacko, Scott G.: Chronographic Segmentation: Definition and Research Agenda. Lindridge, Andrew: Segmentation and Ethnic Minorities: A Case of "Never the twain shall meet?". Misiura, Shashi: Segmentation of Heritage Consumer Market. Arnott, David C.: The Red Queen: On Positioning in Dynamic Markets.
Simkin, Lyndon: From Sectorisation to Segmentation in Six Simple Steps. Wirth, Norbert; Bendzko, Anette: The Segmentation Process: Three Initial Core Questions
Fifield, Paul: Problems in the Practical Application of Market Segmentation Solutions in B2B Organisations.
Wensley, Robin: What Really is Segmentation: Theory, Practice or Technology?

Item Type: Edited Book
ISBN: 3-908545-96-X, 978-3-908545-96-5
Academic Unit/School: Faculty of Business and Law (FBL)
Research Group: Innovation, Knowledge & Development research centre (IKD)
Item ID: 2032
Depositing User: Users 12 not found.
Date Deposited: 12 Jun 2006
Last Modified: 07 Dec 2018 08:50
URI: http://oro.open.ac.uk/id/eprint/2032
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