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Marketing briefs: a revision and study guide. 2nd edition

Dibb, Sally and Simkin, Lyndon (2004). Marketing briefs: a revision and study guide. 2nd edition. Oxford, UK: Butterworth-Heinemann, p. 380.

URL: http://books.elsevier.com/uk//management/uk/subind...
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Abstract

This revised and updated second edition of "Marketing Briefs: A Revision and Study Guide" gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: core definitions; a bulleted key point overview; thorough yet concise explanation of the concept and primary issues; illustrative examples; and a selection of examination style case, essay and applied questions. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Item Type: Authored Book
ISBN: 0-7506-6200-X, 978-0-7506-6200-0
Keywords: marketing; management; exercises; problems
Academic Unit/Department: Open University Business School
Interdisciplinary Research Centre: Innovation, Knowledge & Development research centre (IKD)
Item ID: 2019
Depositing User: Users 12 not found.
Date Deposited: 11 Jul 2006
Last Modified: 02 Dec 2010 19:46
URI: http://oro.open.ac.uk/id/eprint/2019
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