The Open UniversitySkip to content

An exploratory comparison of e-commerce adoption in large and small enterprises

Daniel, Elizabeth M. and Grimshaw, David J. (2002). An exploratory comparison of e-commerce adoption in large and small enterprises. Journal of Information Technology, 17(3) pp. 133–147.

DOI (Digital Object Identifier) Link:
Google Scholar: Look up in Google Scholar


This study compares the reasons why small and large companies are adopting electronic commerce (e-commerce) and compares the benefits realized from the adoption of e-commerce by these two groups of companies. Two surveys that were undertaken contemporaneously on the use of e-commerce by small and large companies in the UK were used as the empirical basis for this study. The study found that the use of e-commerce for responding to competitors, providing enhanced customer services and improving relations with suppliers was driving the uptake by smaller businesses to a greater extent than by their larger counterparts. Only in the area of improved operational efficiency did larger businesses express greater interest in adopting e-commerce. The study also found that smaller businesses believed that they had achieved greater benefits from their e-commerce services than had the larger firms in all areas explored.

Item Type: Journal Item
ISSN: 1466-4437
Academic Unit/School: Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business
Faculty of Business and Law (FBL)
Item ID: 2003
Depositing User: Users 12 not found.
Date Deposited: 31 May 2006
Last Modified: 08 May 2019 13:32
Share this page:


Altmetrics from Altmetric

Citations from Dimensions

Actions (login may be required)

Policies | Disclaimer

© The Open University   contact the OU