The Open UniversitySkip to content
 

The future of on-line retailing in the UK: learning from experience

White, Helen and Daniel, Elizabeth (2004). The future of on-line retailing in the UK: learning from experience. Marketing Intelligence and Planning, 22(1) pp. 10–23.

DOI (Digital Object Identifier) Link: http://dx.doi.org/10.1108/02634500410516887
Google Scholar: Look up in Google Scholar

Abstract

In the wake of some fairly spectacular “dot.com” crashes in the recent past, it is appropriate to open debate on the success (or otherwise) of new Internet “start-ups” versus large incumbent conventional industry players (in retailing) starting their own Internet activities as separate “bolt-on” businesses (and new distribution/communication channels.) This paper examines exploratory interviews with senior managers from a selection of “established” organisations in contrasting retailing sectors. Its purpose is to explore the challenges and issues faced by these large retailing organisations in establishing competitive Internet businesses. Insights and reflections are provided for other managers who are also following this line of business expansion. Some of the companies that participated in the research include Dell Corporation, IBM, Tesco Direct, Lotus Notes, Interflora, Flying Flowers, Virgin, Charles Schwab, Waterstones and Thomas Cook.

Item Type: Journal Article
ISSN: 0263-4503
Keywords: Electronic commerce; e-commerce; Internet; start-ups; United Kingdom
Academic Unit/Department: Open University Business School
Item ID: 1970
Depositing User: Users 12 not found.
Date Deposited: 12 Jun 2006
Last Modified: 02 Dec 2010 19:46
URI: http://oro.open.ac.uk/id/eprint/1970
Share this page:

Altmetrics

Scopus Citations

Actions (login may be required)

View Item
Report issue / request change

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340   general-enquiries@open.ac.uk