Evaluating European public awareness of science initiatives: A review of the literature.
Science Communication, 25(3) pp. 260–271.
There are many public-awareness-of-science initiatives (PASIs), representing a major investment of resources. This review will consider how far these initiatives have succeeded. How much evaluation is taking place, and what patterns of success does it reveal? Work with the European Network of Science Communication Teachers (ENSCOT) enabled a review of reports for initiatives in European Union countries. Initial findings are that many PASIs are not formally written up and fewer are evaluated against their aims. The evidence also suggests differences between countries. This review considers how evaluation could improve future initiatives in Europe and beyond.
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