Joinson, Adam N.
(2004).
| DOI (Digital Object Identifier) Link: | http://doi.org/10.1089/cpb.2004.7.472 |
|---|---|
| Google Scholar: | Look up in Google Scholar |
Abstract
The media choices made by high and low self-esteem Internet users were studied using webbased methodology (n = 265). Participants were asked to rank four media (face-to-face, e-mail, letter, and telephone) in order of preference across four different communication scenarios designed to pose an interpersonal risk. The level of interpersonal risk posed by two of the scenarios (asking for a pay rise and asking for a date) were also experimentally manipulated by randomly allocating participants to a 25%, 50%, or 75% chance of rejection. Low selfesteem users (LSE) showed a significant preference toward e-mail communication compared to high self-esteem users (HSE). This pattern was reversed for face-to-face preferences. Similarly, a greater chance of rejection in a scenario led to e-mail being preferred to face-to-face communication. The results are discussed in light of both the strategic use of different media and the motivated Internet user
| Item Type: | Journal Article |
|---|---|
| Copyright Holders: | 2004 Mary Ann Liebert, Inc. |
| ISSN: | 1094-9313 |
| Academic Unit/Department: | Faculty of Science, Technology, Engineering and Mathematics (STEM) > Computing and Communications Faculty of Science, Technology, Engineering and Mathematics (STEM) |
| Item ID: | 19283 |
| Depositing User: | Colin Smith |
| Date Deposited: | 22 Dec 2009 14:45 |
| Last Modified: | 02 Aug 2016 13:34 |
| URI: | http://oro.open.ac.uk/id/eprint/19283 |
| Share this page: |     |
Altmetrics | Scopus Citations |