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The limits of internationalisation in e-commerce

Grant, Robert M. and Bakhru, Anjali (2004). The limits of internationalisation in e-commerce. European Business Journal, 16(3) pp. 95–104.

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Abstract

Electronic commerce has been considered to represent the ultimate manifestation of the globalisation of business. This paper highlights, however, that the existence of extreme scale economies and uniform global markets must be qualified. Account must be taken of local and national influences together with the fact that the particular economic characteristics of the Internet represent only one element of electronic commerce.

Item Type: Journal Article
ISSN: 0955-808X
Keywords: commerce; international relations; internet; electronic commerce; globalization
Academic Unit/Department: Open University Business School
Item ID: 1888
Depositing User: Users 12 not found.
Date Deposited: 17 Jul 2006
Last Modified: 02 Dec 2010 19:46
URI: http://oro.open.ac.uk/id/eprint/1888
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