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Strategy and Performance: achieving competitive advantage in the global marketplace

Ghobadian, Abby; O'Regan, Nicholas; Gallear, David and Viney, Howard eds. (2003). Strategy and Performance: achieving competitive advantage in the global marketplace. Palgrave Macmillan.

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Abstract

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

Item Type: Edited Book
ISBN: 1-4039-1618-7, 978-1-4039-1618-1
Academic Unit/Department: Open University Business School
Item ID: 1867
Depositing User: Users 12 not found.
Date Deposited: 17 Jul 2006
Last Modified: 02 Dec 2010 19:46
URI: http://oro.open.ac.uk/id/eprint/1867
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